Product labelling plays a vital role in branding. A dodgy, uncreative label can negatively affect the perceived value, and may not create a connection in the mind of the target audience. Brands invest considerably in designing their labels as it directly affects the consumer’s purchasing decision. Colour psychology, typography, and creativity are key aspects. However, one of the determining factors is the type of material used in labels. Vinyl label manufacturers
Are highly preferred by business owners for offering superior quality of resistance, customizability and long-term use. If you have wondered which material suits the best for product labelling – paper label or vinyl, this blog will settle your query.
What Makes Vinyl Labels A Preferred Choice
While paper labels have been conventionally used for temporary product labelling, their long-term use is always doubtful. Durability is the key difference between vinyl labels and paper labels, amongst many others. Let’s look at the differences in detail:
Durability and Resistance
Vinyl has far better resistance to water, abrasion, wear, tear and scratches. While paper labels easily deteriorate when come in contact with water, and wear out when exposed to high moisture over a brief period, vinyl label has excellent resistant properties. It is waterproof, UV resistant and can withstand extreme temperatures.
Printing Retention
Vinyl is ideal for detailed printing, no matter how small the font size is. It allows high-resolution printing without pixilation. Its resistance to weather conditions prevents fading. A variety of materials in different colours and design patterns can be printed in high resolution on the vinyl labels. Resistance to scratches and abrasions, making them suitable for applications where labels might experience rough handling.
Customization
Vinyl label manufacturers can design these labels in various shapes, printing designs, colours and finishes, including metallic, glosses, and matte options. This provides high customizability, as the manufacturers can cut into desired product aesthetics. On the other hand, paper labels fail to stick on complex designs like curved surfaces.
Flexible Adhesion
Vinyl label is made from Polyvinyl Chloride (PVC), which is great at bonding with adhesives. It can stick firmly with high pressure and resistant to peeling or fading. Vinyl labels can adhere to smooth surfaces like glass, metal, plastic, and even textured surfaces with specialized adhesives. If the vinyl label needs to be temporary and peeled off without damaging the printing or tearing, that is also possible with these kinds of labels. But the paper labels are permanent and cannot be used for temporary use.
Easy Application
Vinyl label is provided with self-adhesion, which makes it easy to apply and place on the product. It is straightforward to position and smooth out without excessive wrinkles or air bubbles, ensuring a clean and professional finish.
Conclusion
Product labelling is an important part of branding for business owners and the quality of labels can make or break their branding efforts. It helps in explaining the product, creating a brand image and also complying with regulatory norms about transparent information sharing. If you are a business owner looking for vinyl label manufacturers, you can consider Luthra Interface since they are a certified company with a strong presence in this domain. Choose vinyl labels for your branding as they are highly resistant, have better visual appeal, retain printing for long and are cost-effective in the long run.
